How It Works
When you're at your weakest and begin to smoke or vape, Will SmartBand™ is already working — detecting, intervening, and reinforcing your commitment to quit.
Will SmartBand™ recognizes your smoking gestures automatically — performing 100,000s of calculations per second.
Signals your phone to play self-help messages in your own voice at the precise moment needed.
Replaces dangerous drugs and nicotine substitutes with proven behavioral modification.
Converts to reinforcement messages once you quit — positive results within 2 weeks.
Product Details
Universal algorithm learns individual smoker gestures and supports both right and left hand. Performs 100,000s of calculations per second to distinguish smoking from non-smoking gestures.
Machine learning detects individual smoking gestures in real time. The system anticipates when you'll smoke and delivers affirmation messages before or as you light up.
Signals your phone to play self-help messages in your own voice at the precise moment needed. Your own words, your own voice — at your moment of weakness.
Forwards data to iOS/Android app. All calculations are performed in-app, keeping the band lightweight and battery-efficient.
Vibrates on wrist, push alerts, random daily calls. Consecutive alerts until accepted — ensuring you never miss a critical intervention moment.
Records all gestures, alerts accepted/declined, and message listening history. Complete visibility into your quit journey.
Competitive Landscape
On a health and cost basis, we believe we have no critical competition.
Gum, patches, lozenges — $5B in annual sales. A half-solution: smoke-free but not nicotine-free.
Will Advantage
Non-nicotine. Addresses behavior, not just chemistry.
Also NRT. Growing among youth post-Covid. Our algorithm can be taught vaping gestures — a market opportunity with no critical competition.
Will Advantage
Algorithm adaptable to vaping gestures.
Pfizer removed its ~$1B psychotic drug Chantix from market for additional tests.
Will Advantage
All-natural. No drugs. No side effects.
Go-to-Market
Unit Economics
$349
Introductory price — approximately 3 cartons of cigarettes
All-in cost to warehouse: ~$38 · High gross margins
Year 1 Projection
$75–150M
Sales of 250,000–500,000 units
Market Size
$22.4B
Global smoking cessation industry forecast by 2027
For those who need a little extra Will power to finally quit.
Order Will SmartBand™ — $349